The Caldeira growth story is a remarkable one. Sales have grown by an average of almost 50% per annum, year on year, between 1991 & 2004 and continue to grow strongly today.
The company has progressed from a market stall in Liverpool to become the UK’s market leader in the supply of cushions and decorative pillows. Caldeira has since expanded into China, the US and now has its own retail chain. Sales have grown from £600k ($1m) in 1998 to over £20m ($31m) in 2009.
Caldeira Growth

Please note: that the sales above reflect gross sales i.e. sales including inter-company trading.
As a result of this rapid growth and continued success, Caldeira has won many prestigious awards for sales growth, entrepreneurial flair and international trade.
(Click images below to enlarge)
Richard Branson, Sunday Times/ Virgin Atlantic, Fast Track 100: Left to Right - Karen Donnelly (Marketing Manager - Caldeira Ltd), Richard Branson, Tony Caldeira (Managing Director & Founder - Caldeira Ltd). Listed in the Sunday Times/Virgin Atlantic - Fast Track 100 - 2003
Cathay Pacific - Rising Star Award 2007: Right to Left - John Sloshar (Chief Operating Officer - Cathay Pacific), Lindsey Orrick (General Manager - Caldeira USA), Karen Donnelly (Marketing Manager - Caldeira Ltd), Tony Caldeira (Founder & MD Caldeira Ltd), Malcolm Smith (General Manager- Caldeira UK) & Eric Odone - (Sales & Marketing Manager - Cathay Pacific).
Trinity Mirror - Liverpool Daily Post SME Winner 2007: Left to Right - Christopher Baker, (Liverpool Business Centre), Tony Caldeira, (Managing Director & Founder - Caldeira Ltd), Lindsey Orrick, (Commercial Manager - Caldeira Ltd) and Roger Davies, (National Sales Manager - Caldeira Ltd).
DLIB Liverpool: Liverpool Entrepreneur of the Year Award 2007 - Downtown Liverpool in Business - Tony Caldeira, Managing Director & Founder.
Duke of York: New factory visited and opened by HRH The Duke of York, Prince Andrew - 18th October 2005.
North West Business in China award - 2006: Left to Right – Dr. Kegang Wu ( Director of Chinalink), Vicki Treadell (North West UK Trade & Investment) , Tony Caldeira (Managing Director & Founder), Dai Shu Qin (General Manager – Caldeira China)
Caldeira Selected Other Awards - 2004 to Date
Caldeira UK Ltd
Villiers Road
Knowsley Business Park
Liverpool
L34 9ET
UNITED KINGDOM
Tel: +44 (0)151 290 9090
Fax: +44 (0)151 546 6357