Caldeira to Sponsor key market party (February 2008)

Caldeira USA is delighted to announce that it will be sponsoring the Home Textiles Today party on February 10th 2008 at 230 5th Avenue New York. The party is at the start of the USA’s New York Home Fashions Market week which runs from 11th to 15th February. Jeff Shaffer, USA National Sales Manager is looking forward to showcasing Caldeira’s video conference system at the party, he explained “At the HTT party we can show the guests our live US, UK and Chinese showrooms. On display will be Caldeira’s exciting new ranges of decorative pillows and home textile products”. For appointments during market week or at the permanent showroom at 261 5th Avenue, Suite 508 please call Jeff Shaffer on +212 532 2269.

Heimtex attracts new leads to Caldeiras European and Chinese stands(January 2008)
At this year’s Heimtex 2008 buyers were able to visit two separate booths which meant an even wider selection of Caldeira’s leading cushions, decorative pillows, throws and ready made curtains on display. Sales and product development staff travelled over to Frankfurt, Germany for the four day show. Karen Donnelly, Marketing Manager explained “Visitors to the stands were impressed with the product which gave an instant wow factor. Many guests also commented on how Caldeira’s stands had gone up another level with stand features such as co-ordinating room sets. The stands included comfortable sofas for guests to relax on while watching the new live video conferencing links. Caldeira’s Brits Get Rich in China tv programme also was a popular talking point and stopped many guests in their tracks.”

Caldeira wins Cathay Pacific the Rising Star Award (December (2007)

Caldeira has won the Rising Star award sponsored by Cathy Pacific Airways and presented at a prestigious lunch at the Dorchester Hotel in London. The award was presented to Caldeira as a result of a hugely successful 2007. Eric Odone Sales and Marketing Manager of Cathay Pacific Airways explained “Caldeira’s rapid growth in China, large scale investment of assets and strong financial position particularly impressed the judges. The way in which Caldeira has used its China operation to open up markets beyond the UK has set an example to other SME’s.”

Tony Caldeira wins “Liverpool entrepreneur of the year” title (November 2007)

Tony Caldeira was awarded the title of “Liverpool entrepreneur of the year” at a gala dinner award held at the Crowne Plaza hotel on November 8th. The event was organised by the networking and events organisation Downtown Liverpool in Business. Frank McKenna chairman of DLIB announced the winner of the award to a packed room of guests at the finale of the event. Frank commented “It has been a fantastic year for Caldeira in 2007, the award recognises the tremendous achievments of the company in the North west region as well as in China and the USA. Tony has also been a great ambassador and supporter of the Liverpool business community.”

Caldeira features in “Brits Get Rich in China” documentary on UK TV (June 2007)

Channel 4’s “Brits Get Rich in China” was shown at the prime time 9pm slot on Bank Holiday Monday 28^th May 2007. The documentary follows the journeys of three UK entrepreneurs, including Tony Caldeira and shows the opportunities and threats associated with making a success of businesses in China. Alastair Cook, who has been making the film on behalf of Channel 4, was particularly excited by the Caldeira story. “For Tony it was China or bust. The fact that he has invested more than a million pounds of his own money in a factory, built in a Chinese paddy field, is amazing.” It was estimated that the TV programme had around 4-5 million viewers which was regarded as particularly high for a documentary. “Brits Get Rich in China” was selected by many of the national and regional press as the “pick of the day”.

New Caldeira USA Showroom Opened (May 2007)

CaldeiraUSA is delighted to announce the opening of its new, permanent showroom, at 261 Fifth Avenue, NY,Suite 508. The new facility includes the companys full office services and sample inventory and will be staffed by the US team throughout the year. The showroom will display a full range of decorative pillows, throws, window, chair pads and other home textile products, they are made by Caldeira at its factories in China and the UK. National Sales Manager Jeff Shaffer says that “Retailers require a 12 month a year availability, not just during market week.”

For appointments , please contact Jeff Shaffer 212 532 2269,js@caldeira.com

New Chinese factory Opened (February 2007) Caldeira China (known locally as Hao Sheng textiles) has opened its new 20,000 sq. mts factory complex with a bang. The grand opening ceremony, held at the firms new Yuyue headquarters, 20 miles from Hangzhou in Zhejiang province was attended by over 200 invited guests from around the world. Both of Caldeira China’s joint venture partners and four local goverment leaders gave speeches on a special stage. After the speeches the guests were given a tour of the new complex by the partners and attended a banquet lunch. The complex, which has taken a year to build, has been completed at a cost of $3m and consists of a new factory, warehouses, offices, showrooms and staff facilities.